Lance design┬áhas grown out of a family owned business which pioneered the supply of materials and equipment to the South African carpet cleaning industry. In the early 1970′s. Denys Dixon began importing cleaning equipment and chemicals into South Africa, primarily from north-American firms CleanCare, Century and Pro-chem. Downward pressure on the South African currency during the mid-1980′s made the development of cleaning machines for the local market a feasible proposition.

At this point Denys brought his son Lance on board to take up the challenge. Lance, who had an interest in things technical and a diploma in product design from a London college, proceeded to develop the LD 301, a portable hot water carpet extractor. This initiative opened a new chapter for the family enterprise: the LD 301 had set a standard in the local market for efficiency and durability versus cost which imported brands could not match. Several new models were to follow to complete the range serving the various market needs.

In 2001 a design project was launched with the objective of producing a machine which would eclipse not only the various LD models, but a good deal of what had become generic in carpet cleaning machines. The result was the Predator range which features over and under tanks as separates and eliminates the need for troublesome drain valves. These innovations were underlined with the same qualities which made the LD models a favorite – tough, efficient and affordable.

Upgrades and improvements on the Predator range continue with a more efficient vac motor cooling and the recent introduction of the roto-moulded hand tool in the accessories in the range.